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Have you developed or launched a product but

unsure how to make store-level contacts?


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Introducing From Concept 2 Shelf

Develop effective strategies for getting your product to the shelf.

Write a winning business plan. 

Prepare a buyer's presentation.

Price your product for retail and more…

I'm in! Where do I register?

 One Time Payment $247



Sierra Wright, MzPrettyGirlBling

When it comes to coaching, there are loads of commentators that talk a good game, but Aundrea Dumas helps you make it happen. She has enabled me, coached me, and given me the confidence to share MzPrettyGirlBling story with the world. Her structure was clear, logical, and effective.​

Eboni Hughes, The Cookie Jar Unleashed

“Your Job Is What You’re Paid To Do, Your Calling Is What You’re Made To Do.” The Words Spoken To Me By Aundrea Dumas. Mrs. Dumas was a local bakery owner in Conyers, Ga. I began working for her in my junior year of high school. Working With Mrs. Dumas Was One Of The Best Experiences In My Life, She Not Only Taught Me Technique Skills, but She also Taught Me The Basics To Running A Business, Which Was Information I didn’t Know I Would Need.

Mrs. Dumas is filled with passion and determination, and it showed in everything she created. When I Established My Business In 2018, I Knew Exactly Who To Turn To. She Gifted Me With Vital Information On Starting A Business And Walked Me Through Every Step. She Has Been An Amazing Boss, Mentor, And Leader.

Business Relationships

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Your Investment Includes: 

From Concept 2 Shelf Course

Module 1. Building Your Brand


Module 2. Industry Identifier


Module 3. Ready Set Grow


Module 4. Money Making Roadmap


Module 5. Cost Rejuvenation


Module 6. Market Preparation


Module 7. Meeting The Buyer


Module 8. Protecting Your Assets

Access to live group coaching sessions with Aundrea.

Meeting of the minds where you get ongoing feedback and support from

community members.

Your investment
also includes Aundrea's:

  • 7 Step Formula For Getting Products In Front Of Buyers

  • System On Perfecting Your “Signature” Pitch

  • Blueprint Capability Statement

  • Business Plan Template

  • Financial Templates 

The Goal:


To teach you to be an expert in preparing your product for market by:

  • Equipping you with successful business tools

  • Educating you on merchants buying appetite

  • Understanding retail terminology

  • Perfecting your pitch (story) 

  • Ensuring your business is stable enough to manage the market growth

The Results:


You will walk away with a strategic game plan on

how to approach buyers and position your product for retail success.

About Aundrea

Aundrea Dumas is the CEO and President of Legends Food, LLC, based in Atlanta, Georgia. She is also the former owner of Shirley Cakes Bakery and the visionary behind Cutie Cakes®, now known as Eazy Peazy Cakes®. Eazy Peazy Cakes® is the food industry's first fully prepared, ready-to-pour or ready-to-bake cupcake or cake batter in a bottle. 


Aundrea began her baking business in October 2012 to honor a promise she made to her late mother “Shirley Ann.”  The promise was to keep her mother’s memory alive if she survived her. She did this by using her mother’s baking recipes to open a bakery. Aundrea created Eazy Peazy Cakes® to make operating the bakery more convenient for herself. Eazy Peazy Cakes® is now a product of the promise made to her mother.

Aundrea expanded Eazy Peazy Cakes® to over 300 stores (Kroger, Coca-Cola, Giant Martin’s, and Giant Food). Eazy Peazy Cakes® is also sold on Macy’ and has appeared on QVC. Eazy Peazy Cakes® will begin selling in Walmart the second quarter of 2023. 


Aundrea is also the visionary gastronomic artist behind the world-famous and original ShrabCakes®. ShrabCakes® was introduced in 2005 and sold in over 1,100 stores (Kroger, Costco, and Publix).


Aundrea is nationally certified by the Women's Business Enterprise National Council (WBENC) and Women-Owned Small Businesses (WOSB). Aundrea has been featured in numerous media outlets including; Chef and The Fatman Food Talk Radio Show, 1160 AM; Michael & Joi Radio Morning Show; WSAV-Channel 3 NBC, Savannah Coastal Sunrise Morning Show; WEAS 93.1 FM, Savannah Gospel, and Afternoon Drive Radio Show; WSAV-Channel 3 NBC, The Bridge, Savannah Morning Show; WTOC-Channel 11 CBS, Bounce, Savannah Afternoon Show; WAGA-Channel 5 Fox, Good Day Atlanta Morning Show; the Savannah Now Newspaper; the Atlanta Journal-Constitution; the Savannah Daily World, Gospel Today Magazine, and VoyageATL Magazine. Aundrea was also featured as a judge on TV One’s reality cooking show, My Momma Throws Down. 


Aundrea is a wife, mother, and author. She created From Concept 2 Shelf curriculum to help others follow through with their dreams.

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I'm in! Where do I register?

 One Time Payment $247



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